The Story Behind FlexiToe

My name is Lotta – and my journey into foot health started long before FlexiToe. As a young woman, I worked as a flight attendant for SAS, where long days on my feet made compression socks a necessity. But it was hard to find models that were both stylish and high quality.

Together with my husband, I started butik21.com, which later became Mediconline – to offer quality socks and foot care products easily online.

From Passion to Expertise

My interest in feet and circulation quickly grew. I saw how the right products could make a real difference. To deepen my knowledge, I trained as a medical foot therapist at Axelsons in Stockholm. Today, I run Podoshop Fothälsan AB, where my team and I help people achieve healthier, stronger feet every day.

The Idea Behind FlexiToe

In my daily work, I saw how tight shoes make toes inactive and affect the entire function of the foot. When I started trying toe socks, I discovered the difference it made when the toes could move naturally. That’s how FlexiToe was born – a line of products that allow the foot to function as it was meant to.

• Bamboo toe socks: extra soft, gentle, and perfect for sensitive feet and for those with diabetes.
• Running toe socks: activate the entire foot and improve running technique.
• Compression socks with toes: Stylish and durable models with proven effectiveness against swelling.

New: FlexiToe Flow – Sandals with Toe Separators

FlexiToe Flow is a sandal with a built-in toe separator that helps your toes find their natural position. The thicker sole offers soft cushioning and the straps between the toes keep the sandal securely in place – both at home and on the go.

Separating the toes strengthens foot function and supports a more natural gait.

The Vision for FlexiToe

My goal with FlexiToe is simple: to improve foot health and prevent future problems through the right products. When your feet feel good, your whole body feels better – we move more easily, have more energy, and live more active lives.

Book Medical Foot Care in Stockholm

Looking for medical foot care in Stockholm? Welcome to Podoshop. We offer professional foot care in a calm setting – with a focus on long-term foot health and personal attention.